The Original High Protein Fruit Flavored Beverage
Pure Pro Drink Highlights:
- 40 grams of Ion Exchange Whey Protein Isolate (WPI)
- 2 grams of Fractionated Rice Oligodextrin - Aids Absorption!
- WPI is Extremely Soluble for Rapid Uptake of Amino Acids
- WPI is Loaded with the Branched Chain Amino Acids (BCAA's):
- No Aspartame!
- No Artificial Food Colors!
The original Pure Pro formula - the industry's first high protein
ready-to-drink (RTD) - just got better! The 40g of Whey Protein Isolate is
now combined with 2g of Fractionated Rice Oligodextrins for IMPROVED ABSORPTION
AND DIGESTION. ABB has also DRAMATICALLY IMPROVED THE TASTE AND TEXTURE, and each
Pure Pro now contains absolutely NO Aspartame.
Whey Protein Isolate is
THE PUREST FORM OF WHEY PROTEIN extraction, yielding at least 90% pure whey
and less of what you don't want from a protein source - sugar, lactose, carbs
and fat. To put that into perspective, Whey Protein Concentrates only yield
about 70% whey, with the remainder of its volume coming from the aforementioned
other sources (i.e. carbs and fat). Because Whey Protein Isolates are so pure,
you get a much greater yield of the branched chain amino acids (BCAAS), LEUCINE,
ISOLEUCINE and VALINE, as well as providing you with a broad spectrum of the
other ESSENTIAL AND NON-ESSENTIAL AMINO ACIDS such as GLUTAMINE and ALANINE,
not to mention PROTEIN FRACTIONS such as LACTOFERRINS and IMMUNOGLOBULINS.
BCAAs are important because they play such a critical role in STIMULATING
PROTEIN SYNTHESIS and INHIBITING PROTEIN CATABOLISM, by way of metabolic
as well as hormonal functions.
Whey protein is derived from milk
(about 20% of the protein in milk is whey), however the manner in which it's
extracted and purified varies widely and has a profound effect on its purity,
quality and solubility. The whey in Pure Pro has a greater solubility than most
other proteins, such as casein (about 80% of the protein in milk is casein),
and is therefore ABSORBED MORE RAPIDLY - the greater the solubility; the greater
the absorption rate. Making Pure Pro an IDEAL PROTEIN SOURCE IMMEDIATELY AFTER
TRAINING when rapid amino acid influx into muscles is at its greatest for quick
recovery. Also, if you're adhering to the dietary regimen of eating every 2-3
hours, faster absorbing proteins such as whey are ideal.
Aside from its
obvious anabolic benefits, whey protein is also higher in cysteine than other
forms of protein (whey protein contains about 2.0%-2.5% cysteine, whereas casein
contains only about 0.3% cysteine). Cysteine is the rate-limiting precursor to
the POWERFUL ANTIOXIDANT glutathione. Research continues to emerge about
glutathione's STRONG ROLE IN IMMUNE FUNCTION, as well as the maintenance of
the STRUCTURAL AND FUNCTIONAL INTEGRITY OF MUSCLE.
FRACTIONATED RICE
OLIGODEXTRINS ARE A DRINK TECHNOLOGY EXCLUSIVE ONLY TO ABB. High-dose
protein has been known to cause bloating and gas - two side effects I think
we could all agree on, that we could do without. Finding a mechanism by which
ABB could keep Pure Pro extremely low in carbs, but improve digestion and
absorption, was resolved when ABB discovered that they could extract micro-fractions
found in rice, that would help digestive efficiency by reducing the osmotic load
often associated with highly soluble liquid protein meals. Two grams (2g) of
these fractions have been added to Pure Pro to improve digestion and absorption,
so to help you ABSORB, UTILIZE AND RETAIN MORE OF THE PROTEIN YOU CONSUME.
Also with its reformulation, ABB made Pure Pro even BETTER TASTING.
Giving it an even BETTER MOUTH FEEL AND TEXTURE than before, so you don't get
that dry mouth aftertaste that can sometimes occur with high protein RTDs.
And because ABB uses only 100% Pure Whey Protein Isolates, Pure Pro is more
than 99% LACTOSE FREE. Each INCREDIBLY REFRESHING, TROPICAL FRUIT-FLAVORED
serving of Pure Pro IS ALSO 100% ASPARTAME FREE. So go ahead, destroy your
muscles when you train - ABB has the tools to rebuild them.
Available in: Tropical Punch, Grape, Pina Colada, and Strawberry Banana.
Directions: For Post-Workout Recovery, consume one (1) bottle of
Pure Pro immediately following a workout session to aid protein synthesis
and muscle recovery. For Daily Protein Nutrition, consume as many bottles of
Pure Pro as necessary to supplement your protein needs. As a general rule,
consume approximately one (1) gram of protein per pound of bodyweight per day. To
aid absorption, consume slowly; allowing yourself approximately fifteen (15) minutes
to complete each bottle.
20 bottles per case.